Privacy Policy

This Privacy Policy describes how masalacentral.com (the “Site,” “we,” or “us”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

“Personal Information” means information that identifies, relates to, describes, or could reasonably be linked to an individual.

Device Information

Examples of Personal Information collected:
Web browser type, IP address, time zone, cookie identifiers, pages viewed, referring URLs, search terms, and interaction data.

Purpose of collection:
To load the Site accurately, maintain security, and analyze Site usage to improve performance and user experience.

Source of collection:
Collected automatically using cookies, pixels, tags, log files, and similar technologies.

Disclosure for business purposes:
Shared with analytics, advertising, hosting, and infrastructure service providers.

Order Information

Examples of Personal Information collected:
Name, billing address, shipping address, email address, phone number, and payment-related information.

Purpose of collection:
To process payments, fulfill orders, ship products, communicate with you, prevent fraud, and provide order confirmations and customer support.

Source of collection:
Collected directly from you.

Disclosure for business purposes:
Shared with payment processors (including Stripe), ecommerce infrastructure providers, shipping partners, and fraud-prevention services.

Customer Support Information

Purpose of collection:
To respond to inquiries and provide customer support.

Source of collection:
Collected directly from you.

Minors

The Site is not intended for individuals under the age of 18. We do not knowingly collect Personal Information from children. If you believe a child has provided us with Personal Information, please contact us to request deletion.

Sharing Personal Information

We share Personal Information with service providers to help operate our business and fulfill our services. This includes analytics providers, advertising platforms, payment processors, hosting providers, and shipping partners.

We may also disclose Personal Information to comply with applicable laws, regulations, legal processes, or to protect our rights.

Behavioural Advertising and Analytics

We use Personal Information to provide relevant advertising and measure Site performance.

Google Analytics (GA4)

We use Google Analytics 4 (GA4) to understand how visitors interact with the Site. Google Analytics may collect information such as IP address, device identifiers, and interaction data.

You can learn how Google uses data here:
https://policies.google.com/privacy

You can opt out of Google Analytics tracking here:
https://tools.google.com/dlpage/gaoptout

Google Analytics may also collect aggregated demographic and interest data and cross-device usage information through Google signals, when enabled and permitted by your Google account settings.

Google Ads and Remarketing

We use Google Ads remarketing services to advertise to previous visitors on Google and other third-party websites. This means you may see ads for our products after visiting our Site.

These ads are shown using cookies or similar technologies based on prior interactions with the Site.

Opt-Out Options

You can opt out of personalized advertising using the following links:

You can also opt out of some advertising services through the Digital Advertising Alliance:
http://optout.aboutads.info/

Using Personal Information

We use Personal Information to:

  • Offer products for sale
  • Process payments
  • Ship and fulfill orders
  • Communicate with you
  • Improve our Site and services
  • Provide marketing communications where permitted

Retention

We retain Personal Information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. You may request deletion of your Personal Information at any time.

Automatic Decision-Making

We do not engage in fully automated decision-making that produces legal or similarly significant effects.

Our service providers may use limited automated systems for fraud prevention (such as temporary IP or payment method deny-lists), which do not have legal or significant effects on individuals.

Your Rights

California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have the right to:

  • Access the Personal Information we hold about you
  • Request correction or deletion of your information
  • Opt out of certain uses or disclosures

We do not sell personal information for monetary consideration. We may share limited data with advertising partners for cross-context behavioral advertising, as permitted under California law.

To exercise your rights, contact us using the information below.

European Economic Area (EEA) and UK Residents

Where required by law, we process analytics and advertising data only after obtaining your consent, which you may withdraw at any time.

You have the right to access, correct, delete, or restrict processing of your Personal Information, and to lodge a complaint with your local data protection authority.

Cookies and Local Storage

We use cookies and similar technologies to operate the Site, analyze usage, and support advertising.

Some functionality on our Site, such as shopping cart state and user preferences, may be stored locally in your browser using local storage or similar technologies. This information is used solely to enable core site functionality.

Cookies may be session-based or persistent and may remain on your device for up to two years.

You can control cookie usage through your browser settings. Blocking cookies may affect Site functionality.

Do Not Track

Because there is no consistent industry standard for responding to “Do Not Track” signals, we do not alter our practices when such signals are detected.

Changes

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The “Last updated” date will reflect the most recent revision.

Contact Information

If you have questions, requests, or complaints regarding this Privacy Policy, please contact us at:

Email:
[email protected]

Mailing Address:
Masala Central LLC
411 E Huntington Dr
Ste 107 #1226
Arcadia, CA 91006
United States

Last updated: January 27, 2026

If you are not satisfied with our response, you may lodge a complaint with your local data protection authority or, for UK residents, the ICO:
https://ico.org.uk/make-a-complaint/